In 2006, the average retail price for electricity was 10.40¢ per Kilowatt hour. By May 2018, that price increased to 13.15¢ per Kilowatt hour. That’s a 26.44% increase in your electricity costs! With rates rising, how can you stay cool and comfortable in your home and spend less on utility costs? Your answer may rest with new, energy-efficient HVAC equipment and its Seasonal Energy Efficiency Ratio or SEER.